As part of the Graybird Foundation rebranding launch of LifeMoves.org, we needed a special event that expressed the transformational moment in the this nonprofit's history. We knew from the onset that there was only one person that could take the essence of an idea and transform it into an unforgettable celebration: Robin Laub. Robin masterfully incorporated the LifeMoves new branding and identity into an extraordinary experience. The signature cocktail, decor and the LifeMoves bicycle were all elements that made this a once-in-a-lifetime event that attendees will never forget.